Why POD?
Business in the twenty-first century is all about efficiency, and making more with less. That is what print on demand does for publishing companies. Which of these scenarious seems like the highest risk?
You print 5,000 copies of a book, store those books in a warehouse, and hope they sell.
Or…
You use a print on demand company and only have copies printed as they are actually ordered.
The choice is clear. Go the route of efficiency and cost savings.
