Trend Hopping for Fame and Fortune
You know by now that print on demand offers a great economic advantage over traditional printing techniques. But there is another major advantage you may not be aware of. Print on demand allows you to quickly create books based on whatever or whoever the public is infatuated with at the moment. I call this type of writing, where you write about what the public wants to read about, “trend hopping.”
Trends always change. Just because people are interested in something right now does not at all mean that they will be tomorrow. With traditional printing, you have to be able to accurately estimate how many copies of a trendy book will sell. You just don’t know when the trend will end. This is a high risk situation for the publisher.
POD eliminates the risk completely. Print on demand eliminates the risk of a trend quickly changing, rendering a book unsellable. Since books are only printed when people order them, you perfectly match supply to the demand. If 50 thousand people want to buy your book, then 50 thousand copies are printed; no more, no less.
If you are going to write books for the purpose of taking advantage of trends, then you have to write quickly. To trend hop, you have to be able to produce a work right when public interest is high. When it comes to writing fast, you’re on your own; but for printing the book and minimizing your risk, print on demand is the only way to go.
Check out these sites to learn more about print on demand publishing:
http://print-on-demand-publishing.tumblr.com
http://www.freewebs.com/printondemand
