Print on Demand Online Marketing for Independent Authors
Print on demand gives independent authors the power to get their works published, regardless of the interest of publishers and others in the book industry. However, that also means you are on your own when it comes to marketing your book. Your print on demand company may be able to offer some help and guidance, but ultimately, you determine the success of your book.
Below are five steps of a basic online book promotion plan:
1. Build a web page to promote the book.
2. Use keywords that people are using to search for your type of information to optimize your page.
3. Engage in a linking campaign to generate keyword links to your book web page.
4. Compile a list of social networking sites and article directories and create accounts at all of them.
5. Begin an article writing campaign, submitting articles systematically to the sites you set up in step 4. If possible, create some unique versions of your articles so that you are not always submitting duplicate content.
That’s it! There is a five step plan guaranteed to help you promote your book.
Easy, right?
Well, maybe not. There’s a lot to know about the above steps. If you are really serious about marketing your book online, you will make a study of search engine marketing and learn how to implement a plan like the one described above.
To learn more about the advantages of print on demand, check out http://lightningsource.com/podnow.aspx.
